This light bulb of an idea stems from a hungry conversation with a colleague during a boring corporate event.
The idea is of a themed fine dining restaurant. The theme is that of the omnipresent “Dhabas”. For my international readers, a Dhaba is a food station along the highway serving a little unhygienic but lip smacking food primarily to truckers and long distance road travelers.
A truck driver and therefore a truck are almost synonymous to a Dhaba. Therefore, this setting involves remodeling a truck such that the loading area will be stacked with a rough looking but polished table with a pair of well-cushioned benches. The driver’s nook will serve as a private bar manned by a private bar tender serving exotic intoxicating concoctions. The bar tender can double as the host, serving food and cleaning the area afterwards. A small graphic to help you imagine:
The next level of imagination required is in the arrangement of these individual private dining trucks. Imagine them arranged either in a circle or in a rectangle enclosing a reasonable area. The enclosed area will serve as the dance floor of a disco. Optionally patrons could even choose to host private parties. The headlights of these trucks can be model to serve as the needed lights for the dance floor. Take a moment to image this.
You may wonder where in all this will the DJ spin his tracks. There will be one truck somewhere in the middle of the arrangement, which will serve as the kitchen and the driver’s nook of this truck will be where the DJ will be.
To this set up add a lot of color, appropriate cutlery, tyres giving it the ambiance, washrooms and you are set to open the doors.
The question now is, Would you like to dine at such a place?
[PS: I am open for discussions if this builds enthusiasm in venture capitalists and other investors.]
